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Vlaanderen Vlagt

The VL² report 2008 (updated 28/10/08 ):
Number of events:  83 , Campaign days:  107
Number of flags sold:  11010 , cycling t-shirts: 146

 

To Our Friends
Six years ago “Vlaanderen Vlagt” started its campaigns with the aim of helping people around the world to discover Flanders and get to know our country better.
Less than two years ago we set up a website in our own language, Dutch.
Today, having made so many friends in many countries through our eye-catching campaigns, we would like to address our present and our future friends in their own languages, as a token of our friendship and in accordance with the open nature and international orientation of our initiative.
We are now starting with texts in six languages, and who knows, maybe more languages will be added in the coming years.
We hope our readers will appreciate our multi-lingual efforts. We look forward to seeing you soon in your own country at an event which we will have the privilege of attending.

 

The Flemish Lion unfurls again. Thanks to "Vlaanderen Vlagt", an intitiative which was set up by a few Flemish friends, independent and politically unaffiliated.

It all started with three more or less haphazard campaigns that were undertaken with great enthusiasm. Then a structure was devised for the new action group. The name was an obvious choice. Flemings were waving their flag, the Flemish Lion, so the group was given the name “Vlaanderen Vlagt”, which one could translate as “Flanders displays its flag”. With a mathematical pun the group is also referred to as VL².

The first campaign on 9 and 10 July 2001 involved joining the convoy of the Tour de France on its passage through Flanders. Flemish onlookers responded immediately and enthusiastically. Our second campaign was held in September 2001 during the “Gordel”, where families participate in walking or cycling tours in the countryside around Brussels. The caps we sold proved a huge success. Our third campaign was held in London on 15 September 2001. Sixteen campaigners attended the Night of the Proms in Hyde Park and waved their Flemish Lions as the crowds celebrated. They did not go unnoticed. The BBC showed our flags in the scroll concluding the broadcast and the campaigners were kept busy till long past midnight answering the questions of the many passers-by.

VL² or “Vlaanderen Vlagt” was born.

Six years onwards Vlaanderen Vlagt has become a household name, not only in Flanders but also in many European countries, and even further abroad. About 700 campaigns have been conducted within 1000 campaigning days. That and our almost daily friendly presence among the people, on radio and TV have earned us a fine reputation, in which we take some pride. The aim of Vlaanderen Vlagt is to display and distribute the Flemish flag at all kinds of sporting, cultural or festive events at home and abroad, and to present Flanders as the pleasant, welcoming, interesting, dynamic, valuable and fascinating country and nation that it is.

Some people resent our activities. We have opponents, though usually they can find no good reason for their criticism. Often the bystanders explain to the sceptics what our campaign is all about and even chide them for their attitude. We have received innumerable congratulations and encouragements and considerable support for our project. Every day, from hundreds of people in Flanders and abroad, we receive enthusiastic comments: “A magnificent flag”- “Carry on” – “Flanders should be proud of you” – “Be sure to come again next year” – “Come to our event next month.” Vlaanderen Vlagt has brought the Flemish Lion to all parts of the world. Thanks to our campaigns we are proud to say that many have come to applaud and admire our flag. Both the Americans and the Australians have proclaimed our flag as “The flag of the international cycling scene.”
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A frequently asked question is why there are two Flemish Lions. Indeed, there are two. The oldest one is the black lion on a field of gold. It dates from the year 900 and is the flag of the Flemish emancipation movement. The lion with the red tongue and claws (dating back to the crusades, to the year 1100) is the official flag of the Flemish Community, an official body within the Belgian State. We do not argue about matters of taste and colour: both flags have the same sound and proud aim: to promote Flanders in a friendly and positive fashion.

The repeated praise for our flag when we are abroad has convinced us that our government is badly mistaken and is not telling the truth when it claims that people abroad find our flag too aggressive.

On the contrary, in other parts of the world our flag is unanimously hailed as: A magnificent flag which has character, and is sunny, radiant and photogenic at the same time. It can be picked out immediately among a hundred others. No wonder we sell about 2000 flags a year outside Flanders. Since we started selling flags in May 2002 we have sold over 60,000 in Flanders, and receive encouragements: “Congratulations” and “Carry on”, daily. The most significant thing, however, is not how people relate to VL² and our flags, but the change in attitude among the Flemings themselves. Instead of being afraid to assert themselves as Flemings, more and more Flemings are proud of who they are and proud to show their Flemish identity.

VL² is proud of the results it has achieved so far, and all our regular campaigners are determined to continue.

 

Vlaanderen Vlagt - VL² vzw
Grotebeekstraat 15
B-2340 Beerse
Vlaanderen
Tel +32 (0)14 61 91 33
secretariaat@vlaanderenvlagt.org

 

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